Accountable Management Founder & CEO Hosts MiniCo Webinar on Successful Self-Storage Marketing ROI

For self-storage professionals, understanding how to successfully track marketing dollars is a critical skill. On March 28, 2012, Brenda Scarborough, CEO and founder of, will present the free webinar Highway to Successful Marketing ROIto help self-storage owners, operators and managers learn how to identify what is driving new rentals to their businesses and what is making them drive the other way. Topics will include the following:

  • When to stop, when to proceed with caution, when to step on the gas
  • Why ROI is really important
  • Getting the real answer to “How did you hear about us?”
  • Accurately tracking leads so they become rentals
  • Closing leads
As a special promotion, webinar attendees will be entered into a drawing to win a NOOK Color™. The drawing will be held at the Self Storage Association Spring Conference and Trade Show in Orlando, April 25-27, 2012. Accountable Management & Realty, Inc., the webinar sponsor, is a Florida-based firm specializing in full-service management, consultation and training in the self-storage industry. MiniCo Publisher Poppy Behrens will moderate the webinar as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series. For more information or to register, visit Online registration is required for this free live event. MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include the Self-Storage Almanac, Self-Storage Canada, Self-Storage Now!, Mobile Self-Storage Magazine, and the Self-Storage Buyer’s Guide. About MiniCo Insurance Agency, LLC MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a full-service managing general agency offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Incorporated, is a member of the Aran Insurance Services Group. For More Information Mini-Storage Messenger – Accountable Management –]]>