Enve Creative Develops WordPress Website for 10 West Self Storage
Enve Creative has launched a search engine optimized WordPress and HTML5 website at: https://10westselfstorage.com for 10 West Self Storage. 10 West Self Storage offers climate-controlled self-storage units and lockers, at various sizes, to businesses and individuals in and around Morris, Connecticut.
Owner Sarah Espano, lead designer for the project, worked hand-in-hand with the owner and operator of 10 West Self Storage to develop an upscale, easy-to-navigate online experience for his prospective clientele. The basic sketch provided by the business owner was developed into a content-rich resource and self-storage guide.
The owner indicated his desire to use the website to attract high-end clientele who would most likely benefit from his climate-controlled facility. The color scheme, layout, and feel of the website is designed to meet that goal, as well as to mimic the color scheme of the interior of the building itself.
Enve visited the location to take high-quality photographs of the bright, clean facility and the individual self-storage units. They created schematic drawings of each self-storage unit to give an exact understanding of scale, and developed copy for the “Storage Units” page to describe what each unit might best hold. Each storage unit type was then paired with its own photo gallery to entice prospects to request an appointment to tour the facility.
Two content-rich pages that Enve built into the site became essential add-ons for search engine optimization (SEO) purposes: “Storing at 10 West” and “Storage & Packing Tips.” They provide guidelines and helpful advice for how best to maximize the self-storage experience.
“It can be challenging to transform a website this size, with such a focused purpose, into more than just a run-of-the-mill brochure website,” Espano says. “During our initial research stage, we discovered how similar businesses were making something as straightforward as self-storage into an opportunity for educating their clientele. We integrated these two pages into the 10 West website because we wanted to set it apart from the other Connecticut self-storage facilities, while also providing valuable tips for the intended audience.”
Another key feature of the website is the ability for existing clients to pay their bills online via credit card or direct debit through a secure payment network.
To help ensure wider reach for the local business, Enve listed it with Bing Business and Google Places. The client had requested the ability to maintain the website on his own, so Enve elected to build the website on a WordPress platform. Following launch, they created a detailed set of screencast training videos for the owner to reference going forward.
About Enve Creative LLC
Enve Creative is a sustainable design studio based in Torrington, Connecticut. Their distinctive design & marketing formula emphasizes superior customer service, proactive insightfulness, and creative problem solving, and they are highly regarded for their client relations and responsiveness. Enve has been assisting small businesses and non-profit organizations with website design, online marketing services, and more since 2009. Meet Enve at https://10westselfstorage.com.
About 10 West Self Storage
10 West Self Storage, located in Morris, Connecticut, offers climate-controlled storage units in a variety of functional sizes, perfect for storing antiques, collectibles, documents, records, and other valuables. 10 West Self Storage is a family-owned and operated business. Learn more at https://10westselfstorage.com.